Internet Credit Card Processing versus
Traditional POS Terminals
For
years, merchants have relied on special hardware for processing credit
cards. This equipment is referred by many as a point-of-sale
terminal or authorization terminal (picture shown on left). These
terminals are placed at each workstation along with a dedicated phone line
to process the credit card transactions.
What makes internet-based payment processing better to use than
the old fashioned point-of-sale terminals?
For starters, a terminal typically costs around $250 to $750 US.
A business requiring five workstations can easily spend over $2000 in
equipment to process credit cards. Because of the steep price, some
businesses avoid purchasing altogether and opt to rent these devices at
around $25 per unit monthly. As with any electronic equipment that
is used repeatedly, periodic maintenance fees will be necessary on these
devices as well.
Secondly, each terminal requires a dedicated phone line to approve the
credit card transactions. This can quickly add up to big dollars
annually if your business has a large sales group that requires credit
card processing for each workstation.
In contrast, web-based credit card processing requires minimal hardware to approve credit cards. Only an internet connection is required for processing the credit card transaction.
The hardware involved is practically maintenance-free, and it's much
faster than standard authorization terminals.
Approval codes from the credit card
network are automatically recorded per transaction, and voids or partial
refunds are simple to accomplish.
Let us compare the costs involved for a business with only five sales
workstations:
Technology |
Annual Cost of Terminal Lease* |
Annual Cost of Phone Lines** |
Annual Cost of Internet Service |
Annual TCO |
Internet-based Credit Card Processing |
$0 |
$0 |
$360 |
$360 |
Authorization Terminal |
$1,500 |
$1,800 |
$0 |
$3,300 |
* Based on a nationwide average
of $25 monthly lease per terminal
** Based on a nationwide average of
$30/month for phone service
It is clear that utilizing a POS solution which takes advantage of internet
technology will pay for itself almost immediately in a very short period of time. Furthermore, most businesses rely on internet service for many other services and conveniences needed at the workplace. So, in actuality, the cost for internet service is often overlooked as an actual expense for the card processing.
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