Credit Card Processing Software versus
Traditional POS Terminals
For
years, merchants have relied on special hardware for processing credit
cards. This equipment is referred by many as a point-of-sale
terminal or authorization terminal (picture shown on left). These
terminals are placed at each workstation along with a dedicated phone line
to process the credit card transactions.
What makes electronic payment processing software better to use than
the old fashioned point-of-sale terminals?
For starters, a terminal typically costs around $700 to $1100 US.
A business requiring five workstations can easily spend over $5000 in
equipment to process credit cards. Because of the steep price, some
businesses avoid purchasing altogether and opt to rent these devices at
around $25 per unit monthly. As with any electronic equipment that
is used repeatedly, periodic maintenance fees will be necessary on these
devices as well.
Secondly, each terminal requires a dedicated phone line to approve the
credit card transactions. This can quickly add up to big dollars
annually if your business has a large sales group that requires credit
card processing for each workstation.
In contrast, credit card processing software (in conjunction with
processors that support this feature) interfaces and approves credit cards
directly over the Internet. Only an internet connection and
inexpensive modem is needed for processing the credit card transaction.
The hardware involved is practically maintenance-free, and it's much
faster than standard authorization terminals.
Also, since ManageMore's POS interfaces with many of the popular credit
card processing software solutions, it is much easier and fool-proof to do
point-of-sale transactions. Approval codes from the credit card
network are automatically recorded per transaction, and voids or partial
refunds are simple to accomplish.
Let us compare the costs involved for a business with only five sales
workstations:
| Technology |
Annual Cost of Terminal Lease* |
Annual Cost of Phone Lines** |
Software Costs |
Annual TCO |
| Credit Card Processing Software |
$0 |
$360 |
$1,500*** |
$1,860 |
| Authorization Terminal |
$1,500 |
$1,800 |
$0 |
$3,300 |
* Based on a nationwide average
of $25 monthly lease per terminal
** Based on a nationwide average of
$30/monthly per phone line
*** Based
on PC Charge rates (Intellicharge option would actually be FREE)
In the example above, credit card processing software would have
saved your company over $1,400. In subsequent years, the savings
would be almost $3,000 annually (as a result of already purchasing the
software licenses in the prior year).
It is clear that utilizing a POS solution that takes advantage of this
technology will pay for itself in a very short period of time.
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